Rosebys set for the India foray

The company plans to roll out the stores across the country. " planto open 700 stores over the next three years in metros and tier-2and tier-3 cities," Nikhil Sen, director, Rosebys interiors India,told Business Standard. Unlike its multi brand outlets in the UK, which are known asRosebys Interiors', the stores in India will be single brandstores under the name Rosebys London' sporting a tagline -Inspiring your imagination. Apart from company owned stores, amajor part of expansion will come through the franchisee route. According to Sen, in India out of the Rs 15,000-crore home linenvertical, the organised sector accounts for only Rs 3,000 crore andis growing at an annual rate of 8-10 per cent, providing ampleopportunity to a format like Rosebys. Going by the new on-the-go culture in the country, the company istargeting working segment in the age group of 25-35 year in thecountry. " aim at providing affordable luxury for everyday lifestyle topeople along with helping them save time and money and giving thema feel good environment. Our stores will be very approachable andwill cultivate experiential buying in the country," Sen added. Another growth opportunity the company has identified is gifting. "something is good for you it is also good enough to be gifted andthat change in psyche gives us a great opportunity," Sen said. Like its stores in the UK, Rosebys India will provide complete homefurnishings and lifestyle products from bedding, curtains tokitchen and children's room accessories.Rosebys, has over 320stores across the UK and is one of the biggest home Textile Accessories retailchain company in the UK. While the major part of Rosebys products will be manufactured atGHCL's Vapi plant, the company also plans to source them fromcontract manufacturers in India and abroad.